The Bedetti family was already known to the Roman families by means of Antonio, orchestra director and co-founder with Cav. Carlo Bandiera of the shop located across Teatro di Marcello near Piazza Venezia at the end of the 1800’s.
His son Marcello Bedetti opened the shop in 1955, in the heart of the capital: close to the Parliament and the Trevi Fountain, the façade of the building Marignoli, at the time home to the historic literary cafe Aragno, which becomes Alemagna in the same year.
The store quickly became a landmark famous for watches, jewelry and precious gifts thanks to the quality of products, the professionalism of services offered and the very personality of Marcello: educated man, a versatile, with a great sense of humor and a passion for life.
It was in the 1950s that the store was the scene for the famous movie scene from the film "The Protagonist" in which a young Vittorio Gassman was directed by Dino Risi with the great Peppino de Filippo.
In the late 60's well-known personalities from the entertainment world, including Audrey Hepburn, shopped at Bedetti’s. Renowned architect Rebecchini designed the main hall of the sales floor for exhibitions and the steel column with the 'internal lift linking the two areas with the vault. In the 80's and 90’s Bedetti Massimo, son of Marcello, expert gemologist graduated from Los Angeles, he went to Thailand and Burma to personally choose the most beautiful stones to be set in jewelry designed and created in the goldsmith's shop. The new millennium has marked the entrance of the fourth generation in the family: Marcello and Stefano Bedetti consolidate an ancient tradition with modern techniques. In 2006 Rolex made the first corner in Italy together with a series of events, exhibitions and regular exhibitions related to the art of luxury goods that involve an increasingly affectionate and faithful image of the distinctive Bedetti Store.