The production of jewellery in the Buccellati’s family dates back to the second half of the 18th century when, in his Milanese workshop in Contrada degli Orafi (known today as Via degli Orefici), Contardo Buccellati opened a jewellers shop. But it was Mario Buccellati who laid the foundations of an artistic style, which was to be handed down from generation to generation.
Since Mario Buccellati opened his first store in 5 Via Santa Margherita, between the Milan cathedral and the Scala opera house in 1919, Buccellati creations have become world famous. Mario Buccellati's reputation as an ingenious craftsman and man of unquestionable talents and skill was quickly established.
By that time the fame of Buccellati jewels began to attract the attention of royalty all over the world for the unique way of engraving the gold and the silver, the elegance of design and the beauty of simplicity, with roots in the artistic splendours of the Renaissance.
In 1925 he opened his second shop, in Rome at 31 of Via di Condotti: it is interesting to note that this shop is the only one of all the Buccellati shops around the world that is still in the same place where it was opened originally . In 1929 he opened the last of the shops in Italy, in Florence.
Among his many admirers, the poet Gabriele D'Annunzio was certainly the most faithful and enthusiastic, involving thereby the art of Buccellati jewellery with the history of Italy.
The poet expressed his admiration for Mario Buccellati by calling him "Mastro Paragon Coppella" (Peerless Master of the Crucible) and describing him as the “Principe degli Orafi” (prince of goldsmiths).
He created incomparably precious jewellery able to satisfy D'Annunzio's passion for beauty. He soon became known as the goldsmith of the Vittoriale, D'Annunzio's palatin estate, while continuing his work for European royal families and oriental princes.
Mario Buccellati has also been one of the first Italians to open a store in the United States, opening a shop in New York in 1956.
Federico Buccellati faithfully internalized his father's unique artistic style, preserving all the ideas that had been instilled in him while they had worked together, and continuing to explore the possibilities of jewellery as art: simple yet elegant, rich yet understated, eye-catching yet very much an enhancement of the person and not stand-alone art.
He has remained faithful to the ideals that his father passed on to him while they worked side by side. Federico Buccellati jewellery adheres to the same high standard of quality and beauty that were admired by past generations, while at the same time keeping pace with modern taste and needs. The precious materials used in the creation of a Buccellati piece are secondary to the design and execution: Federico Buccellati jewellery is not a pedestal for beautiful stones, but a rich fabric of interwoven materials creating an object to wonder at in its entirety. Perfect harmony of stylistic elements and the skill of the craftman are of paramount importance.
A philosophy of craftmanship rich in symbolic significance and timeless magic does not follow trends but aspires to a universal standard of beauty.
No matter what precious materials are employed, taste, beauty and personalization are the prime factors when the Federico Buccellati jewellery is conceived. The art is carried out today by some 70 Italian craftsmen.
Nowadays Lorenzo and Benedetta Buccellati, carrying on the tradition their father and grandfather passionately created before them, run the company.
Lorenzo, born in 1961, after a degree in language high school and a specialization at the American Gemmological Institute in 1981, began working in his father's jewellery business, Federico Buccellati Gioielli, carrying out a variety of activities from sales to the setting up of new sales outlets (21 in Italy, one in Japan).
Six licensees have been set up in the Tokyo and Osaka area, a new dealer has opened up in Sydney, and the foreign sales network is to be extended in the near future.
He takes an active part in the creative side of production, in 1987 he joined the board of directors and since 1989 is the managing director of Federico Buccellati Gioielli and joint proprietor with his sister, Benedetta.
Benedetta’s gift of art and style showed even at a young age, when her drawings, given as gifts to her father and uncles, delighted all. Benedetta began working in the production department (design, silverware, manufacture of articles) of the family jeweller's, Federico Buccellati Gioielli. Today, applying the refined taste and imagination inherited from her father, she follows the creative side of the business and works alongside her brother Lorenzo in the management; at present, joint proprietor and responsible for production style, Federico Buccellati Gioielli.